Holding a press conference: news coverage of events

What Is a Press Conference? A press conference, also known as a media briefing or news conference, is an event held to generate news with the help of journalists and media professionals. Reporters attend these conferences to cover the event and report on the topics and developments discussed. Press conferences are usually organized for two main purposes: 1. To share and promote positive news or achievements within a company. 2. To address journalists’ questions regarding negative events or issues facing the organization.

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